We help brands grow by keeping it real - with heart, strategy, and good vibes
It started with a vision: marketing that feels real.
Light Up Marketing wasn’t born in a boardroom. It came from a desire to create something different—something built on purpose, connection, and long-term impact.
Light Up Marketing was founded by Camila Sanches, a passionate entrepreneur with a deep love for storytelling, conscious business, and human connection.
After years of working in marketing, Camila saw a gap—businesses were told they had to follow trends, chase algorithms, and mold themselves into something marketable. But what if marketing wasn’t about changing who you are? What if it was about amplifying what already makes you great?
That’s how Light Up Marketing came to life. A place where brands can grow without losing their essence. A strategy-driven agency that helps businesses show up, stand out, and build communities that truly connect.
Meet the Founder
With 15 years of experience in marketing, branding, and strategy, Camila Sanches has helped businesses of all sizes find their voice, connect with their audience, and grow in ways that feel authentic and sustainable.
She’s worked across multiple industries, from startups to established brands, crafting strategies that don’t just look good—they actually work.
✔ 15+ years in marketing & brand strategy
✔ Hundreds of businesses supported—from passionate solopreneurs to growing companies
✔ Global experience—working with brands across different markets and industries
✔ Founder of Light Up Marketing, Light Up Mag, and Light Up Talks
Camila believes that marketing isn’t just about getting noticed—it’s about making a real connection. She started Light Up Marketing to help brands show up with confidence, tell their stories in a way that feels genuine, and build long-term success.
She’s not here for quick-fix marketing. She’s here to help you create something that lasts.
What We Believe
Marketing isn’t about looking professional—it’s about being real.
We don’t do cookie-cutter plans, flashy gimmicks, or short-lived hype. Instead, we focus on:
✔ Clarity – Defining your brand in a way that feels true to you.
✔ Connection – Building relationships, not just transactions.
✔ Growth that lasts – Sustainable marketing, not just quick wins.
We help businesses attract their audience, engage them in ways that matter, and create long-term impact—because good marketing doesn’t just sell. It inspires.
Why "Light Up"?
Because we believe in lighting up ideas, brands, and possibilities.
Your story is powerful. Your brand deserves to shine. And we’re here to help you do it in a way that feels authentic, effortless, and aligned with your vision.
